If you're looking to join the ranks of the 582 million entrepreneurs in the world, you're going to need to stand out. That's why it's important to do something unique and exciting that you're passionate about!
As someone who loves to create handmade jewelry, opening up shop and selling that jewelry is a logical next step. After all, the most important thing in starting up an independent jewelry business is to put care, love, and heart into each and every piece that you make. However, individuality is just as important as passion in a business, which means that Murano glass jewelry is a great option to look into before setting up shop.
Here, we're going to take a look at how to start a jewelry business and ensure that it's a success. Read on to learn some tips on creating, selling, and marketing the gorgeous pieces that you already love to make!
Creating Your Jewelry
Before you can set up your business, you're going to need some gorgeous pieces to sell. Since jewelry making is already something you love, you may already have some beautiful Murano necklaces, bracelets, and other items that you can put up for sale! However, if not, it's important that you learn about Murano glass and how to use it in jewelry making. Read on for more information!
Learn About Murano Glass Jewelry
If you don't know, Murano glass beads- also known as Venetian beads- are intricate pieces of glass that are influenced by artists from Italy. Murano glassmakers have been working since 1291 to create unique hand-painted pieces including beads in many styles, including multicolor glass, milk glass, and glass beads with threads of gold throughout their design.
Murano blown glass beads come in many styles including abstract patterns, animal print, and patterns. All of these beads are hand-painted by artists like yourself, so you're supporting other artists and entrepreneurs when you choose Murano glass! Experiment with different styles and colors to find what you like.
Gather Your Materials
After choosing some Murano glass beads for your jewelry, you'll need to gather the tools and supplies needed to make jewelry. This means getting items like:
- Wire and string (for creating the jewelry itself- tassel cord is a great way to go)
- Artistic wire (for constructing different types of jewelry items)
- Bead stoppers (to ensure that beads are evenly spaced apart and don't bang against each other)
- Pliers (for shaping bracelets, earrings, and more- make sure you get multiple sizes)
- Clasps and hooks (to create functional jewelry)
- Dip n' etch liquid (for correcting mistakes)
Making sure that you have all of these tools is the first step to ensure that you create jewelry that's functional in addition to being aesthetic!
Decide What Jewelry You Want to Make
The next thing you'll need to do is decide what kinds of jewelry you want to make. In the beginning, having a smaller, more specialized repertoire might be the way to go. Start out by making solely necklaces or earrings so that you can get the hang of creating handmade jewelry in large volumes.
Do your research and look at gorgeous examples of Murano glass jewelry. This will help you decide what you want to make. You also should look at your tools and timelines and decide what's practical. Remember that you can always diversify your portfolio later- not everything needs to be done immediately!
Plan Each Individual Piece
Once you have a broad idea of what jewelry you want to make, it's time to start planning each individual piece. Consider what designs you want to offer in your shop and what makes each of them stand out. You want to capitalize on the individualistic qualities of the pieces you're making, and you want your favorite Murano glass beads to be featured prominently within each design.
Sketch out the pieces that you want to make before you begin to assemble them. Sort your beads and tools into piles that each will create a specific piece. Then and only then are you ready to begin creating!
Create Handmade Jewelry With Passion
Since you clearly are already a passionate jewelry maker, you likely will have no trouble channeling that passion into each piece of jewelry you create. People will feel the love that you put into the handmade bracelets or earrings that you wear, so you need to make sure that each piece is made with love to be one-of-a-kind.
Setting Up Shop
Now that you have some handmade jewelry to sell, it's time to find a platform that you can make these sales on. Read on for some information on how you can create a brand and a shop that people are sure to love buying from!
Create Your Own Brand
The first step in the process of opening up shop is branding your business. Branding refers to promoting your company and jewelry products with a distinct, eye-catching, and memorable design. You want people to think of you when they see a specific symbol or hear certain words.
Aspects of creating an effective brand include:
- Making a memorable logo (check out these tips on how to do this!)
- Creating a consistent brand voice
- Being personable and approachable- people like knowing there's an actual person behind a brand
- Establishing brand colors that people will associate with your jewelry
- Having a simple yet memorable store name
Being consistent across all platforms is essential when branding!
Stage Product Photos
No matter where you choose to sell, you'll want to stage pictures of each product that you're putting up for sale. This will allow people to see exactly what they're getting and thus make them more likely to purchase. You also will want to take some close-ups so people can see the distinct features on each piece of Murano glass that they're buying.
Make sure that the platforms that you use to make sales and reach out to customers support visuals!
Set Up an Etsy Shop
Etsy supports many images of each product and is super easy to find an audience on. That's why you'll want to open an Etsy shop for your handmade Murano glass jewelry.
You can set a variety of shop preferences to make sure that it works for your needs. This includes the currency used to buy from you, the timeframe that it will take to send out items, and the countries that you're willing to ship to. Remember to be as specific as possible in your bio and about info- you don't want to confuse or frustrate your clients!
Create an Official Webpage
In addition to an Etsy shop, having an official eCommerce store is also a good idea.
Sites like Shopify and WooCommerce are perfect for setting up an official eCommerce store, so these are likely the platforms that you'll want to use when creating an official webpage. The user-friendly designs of these web platforms make people less likely to become frustrated with your store and therefore more likely to make a purchase on it.
In addition to you eCommerce store, you'll want to find craft fairs and shows to sell your products at. Not only will you make sales to people who are already interested in handmade products, but you'll have a great platform to promote your eCommerce store at these venues. Give out flyers to those who stop by your booth and maybe they'll buy from your online store later!
Marketing Your Handmade Pieces
Once your shop is set up and established, you'll need some innovative ways to reach out to your target audience. Here, we're going to talk about how you can use social media and digital marketing to boost traffic to your online jewelry store. Read on to learn some of the platforms and techniques that you as a modern entrepreneur will need to employ!
Video Marketing: An Essential Skill
Did you know that 73% of consumers are more likely to purchase a product after seeing a video about why it's awesome?
Well, it's true!
For a jewelry business, the best kind of video to incorporate on your website is likely a testimonial, also known as an explainer video. Have a person discuss the reasons that they love your handmade jewelry and why your shop should be selected over your competitor's. Some things to consider when getting the ball rolling are the variety of styles that you offer, the fact that handmade pieces are one-of-a-kind, and the passion that you put into your work.
People who see these videos are more likely to feel a person-to-person connection with your brand after seeing an actual human being speak about it. This will establish brand loyalty and create trust in your products.
Use Social Media Effectively
Because so many people use platforms like Facebook, Twitter, and Instagram, it's important that you take advantage of these platforms to reach out to your target audience. Create branded and up-to-date pages so that people can interact with you as much as they like.
Some things to share on these pages are:
- Images of your newest handmade pieces
- Links to these pieces on Etsy or on your official eCommerce store
- Facts about Murano glass and the different types that are out there
- Tutorials that show how you make different types of jewelry
- Coupons, campaigns, and promotions for people that follow your social media page
- New products that you have in store and business updates
This will get people invested in your page and show them that you care about connecting with your followers!
Start a Jewelry Business
Making your passion into a business is always a challenge, but it's more than worth it when you see people enjoying the creations that you've poured your heart and soul into.
Now that you know how to create handmade jewelry and start a jewelry business, it's time to purchase the beads for your next project. Our online store offers a huge variety of Murano glass jewelry products that you can use to string together bracelets, necklaces, and any other pieces that suit your fancy. Whether you want blown glass Murano beads or abstract ones, we've got you covered!